Aetrex Worldwide, Inc. (“Aetrex”), the global market leader in foot scanning technology, orthotics and comfort & wellness footwear, today announced its first athletic partnership with Lexi Thompson, an LPGA Championship and Tokyo 2020 Olympic athlete, one of the most-credentialed players at a young age. As a longtime customer, Thompson has been leveraging Aetrex Orthotics to enhance her performance during training and tournaments. “Before using Aetrex Orthotics, I was suffering through a lot of foot pain, especially after a long day of training or while playing four rounds at a tournament” Thompson became the youngest golfer to ever qualify to play…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
Roganstown Hotel & Country Club is ready to leave its rivals green with envy after becoming the first golfing venue in Ireland to appoint environmental specialists GreenClub as consultants to help fulfil its long-term goal of becoming carbon neutral. Renowned for offering outstanding golf, leisure and spa facilities, Roganstown is the only golf hotel in North Dublin offering two 18-hole championship golf courses on-site, and the Swords resort has turned to GreenClub to provide a sustainable roadmap across all elements of its business to ensure a greener future. After carrying out a detailed top-to-toe review of all existing infrastructure and…
London Golf Club is using its recent return to the European Tour calendar as a platform to launch a new website and further raise its profile. The highly-regarded Kent club has created a modern, slick and user-friendly design to attract visitors and prospective members, as well as revolutionising the private members’ area of the site – making it easier than ever before to access club events, competitions and tee time bookings. The website has been developed to be more in line with the London Golf Club’s forward-thinking and progressive brand that has been built over the past 27 years. Always…
Findings Reveal the Verified Scores and Skills Necessary for High Schoolers to Reach the Collegiate Level Junior Golf Hub (The Hub) – the leading online community for junior golfers, their parents and college coaches – today released the 2021 Junior Golf Hub College Golf Signer Report, a first of its kind study that analyzes verified historical tournament data of more than 900 junior golfers who signed a National Letter of Intent in 2021. The golfers included in the report signed to play collegiate golf with 524 different schools, including men’s and women’s programs that compete in NCAA Division I, II,…
In the final instalment of this three-part series to mark World Water Week, we consider how innovation is changing the future of sustainable water use on golf courses. GEO was delighted to speak with Andy Brown, Senior Sales Manager – Global Business Development and Relationships at The Toro Company as he shared his thoughts on water use, sustainability, climate change and how golf courses can do more to use less water. As a patron of GEO Foundation and global partner of the OnCourse programme, Toro supports sustainability in and through golf. What exciting developments are happening across the sector? Across…
Jordan Spieth, three-time major champion, is joining the FanDuel Group team as part of an exclusive partnership with America’s #1 sportsbook. This new partnership designates FanDuel, an official sports betting partner of the PGA TOUR, as the exclusive sports betting and daily fantasy provider for Jordan Spieth. As part of the relationship, Spieth will be featured in national television commercials and will be the face of FanDuel’s golf products. Spieth will work with FanDuel on content for social media and responsible gaming initiatives. FanDuel will also support the Jordan Spieth Family Foundation to continue its great work in the community.…
Led By Outstanding Chrome Soft Product Performance and Major Wins, Callaway Exceeds 20% Golf Ball Market Share in the U.S. for July Callaway Golf (NYSE: ELY) announced that it achieved its highest monthly U.S. golf ball share ever in July, per Golf Datatech analysis. This announcement comes just one week after the Company reported record financial results for both the second quarter and the first half of 2021. In July, Callaway earned more than 20% of the U.S. golf ball market share, further enhancing its position as the #2 selling golf ball brand and the fastest growing major golf ball…
The AIG Women’s Open has set a new benchmark for prize money in women’s golf with the announcement that the prize fund for this year’s championship will increase by $1.3 million to $5.8 million with the winner earning $870,000. With the support of title sponsor AIG, the largest prize fund in women’s major championship golf will increase by a further $1 million to no less than $6.8 million in 2022. This will more than double the prize fund from 2018 before AIG’s partnership with The R&A commenced. The AIG Women’s Open takes place from 19-22 August at Carnoustie and will…
Officials from aboutGOLF today announced an official multi-faceted partnership with leading golf instructor and media personality Travis Fulton that will highlight aboutGOLF simulators and their proprietary technology through Fulton’s array of instructional content. “aboutGOLF’s premise is that Modern Golf should be played anytime, anywhere, and by anyone,” Fulton said. “That mission aligns perfectly for my ideas on instruction and my connection to the game overall. In my teaching and reach through social and digital content, I want to find new and innovative ways to bring golf to more people. aboutGOLF is far and away the most accurate simulator system available…