Author: Aboo Tayub

Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.

Arcis Golf has entered into an agreement to provide management and operating services for Kilada Country Club, Golf & Residences, a new luxury golf resort community under construction in the Porto Heli area of the Peloponnese region in southern Greece. Arcis Golf will be involved in all facets of construction, club membership and pre-opening marketing. Upon completion, the company will oversee operations for this world-class destination including marketing, staffing, budgeting, retail, event development, and member programming for the private golf club, clubhouse, pool, and spa. “This project enhances our breadth and depth as a company and taps into the vast…

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“Putting skill that affects golf scores by over 40% can now be trained with technologies.” While metaverse and convergence technology for it attracts growing attention, a solution that can maximize the effect of putting training based on real-world-like virtual environments and data statistical analysis has been introduced. Vrotein, a leading extended reality (XR) and virtual reality (VR) solution provider, released ‘TourPutt’, an XR-based putting simulator that combined XR, AI and deep learning technologies with specialized putting training knowhow and data, bringing a new vitality to the golf education and training market. Having been designed by Choi Jong Hwan Putting Academy,…

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Renewable energy specialists GreenClub has taken its long-term commitment to improving sustainability in the golf industry to new heights by forming a new partnership with GEO Foundation for Sustainable Golf. The exciting development will see the two organisations collaborate closely to promote sustainability across a range of different platforms and markets, commencing in the UK. As well as driving increased awareness for sustainability through newsletters and print, digital and social media, the new collaboration will see GreenClub align their advisory services with the online OnCourse® programme for sustainable club and course management, as well as the recognition GEO provides for…

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GigNet Delivers Connectivity Solutions to the World Wide Technology Championship at Mayakoba. GigNet provides advanced broadband solutions at PGA TOUR Event in Riviera Maya, Mexico GigNet, a Digital Infrastructure Company that has completed a 250-kilometer fiber-optic broadband network from Costa Mujeres, north of Cancun, through the Hotel Zone in Tulum, is delivering advanced broadband connectivity solutions to the prestigious World Wide Technology Championship at Mayakoba in Riviera Maya, Mexico. The event is the only PGA-sanctioned golf tournament in Mexico. “GigNet is proud to have been chosen as the Internet provider for the World Wide Technology Championship at Mayakoba. GigNet has…

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Acquisition continues TaylorMade’s vertical integration of its golf ball supply chain and to service its fast-growing global golf ball business TaylorMade Golf has completed the acquisition of Korean-based Nassau Golf Co. Ltd for an undisclosed amount. The deal represents TaylorMade’s third vertical integration in its golf ball business with the new entity called TM Golf Ball Korea, joining its other golf ball manufacturing facilities – TM Golf Ball South Carolina (US) and TM Golf Ball Taiwan (TaylorMade-Foremost Golf Co.). With a growing golf ball global market share, including a 176% growth rate over the last 5 years*, this strategic acquisition…

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Jamie Rutherford praised Slaley Hall Hotel, Spa and Golf Resort as a “true test of golf” as he snatched a dramatic final day victory in the 2021 Matchroom Tour Championship. The Knebworth Golfer has been one of the best PGA EuroPro Tour performers of the season and held off the late challenge of Jack McDonald and Calum Fyfe to take an impressive victory at The QHotels Collection venue. “Slaley Hall was in fantastic condition for the time of year, and it held up brilliantly. I thought the greens stayed true all week, offering fantastic consistency for us players out on…

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The future of North Foreland Golf Club looks to be in good hands after a new crop of ambitious young professionals were given their chance to shine through the government’s Kickstart scheme. Three young employees have joined the team in Kent as part of the initiative, which has been set up to create jobs for 16 to 24-year-olds who are already on Universal Credit and are at risk of long-term unemployment. The applicants were referred initially by their job centre work coach, with impressive candidates being given the opportunity to carve out a career at North Foreland in their chosen…

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Women-led, women-inspired golf brand introduces new modern designs to its 2021 Resort Collection KINONA, the fast growing women’s golf apparel company has introduced new styles to its 2021 Resort Collection, featuring a mix of tonal citrus greens and chartreuse yellow with exploded buffalo check designs. The collection rounds out bright splashes of color with black and white details, creating a bold and exciting contrast. KINONA has consistently created fashion-forward, flattering, and game enhancing clothes that transition seamlessly from the golf course to real life, and continues to do so with the new Resort Collection showcasing several versatile designs, including new…

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Performance54, the world’s leading specialist golf marketing and consultancy group, was appointed by FlightScope, the global leader and pioneer in tracking and analysing sports performance date, to drive increased brand awareness and product sales across the UK and Europe. With a product range that represents the pinnacle of golf tracking technology, FlightScope enables players and coaches to measure and analyse every aspect of performance with unmatched accuracy. Performance54 will implement key marketing strategies and leverage a mix of owned, earned and paid marketing channels to increase awareness of the brand, in addition to showcasing its award winning Mevo and Mevo+…

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