FAIRWAYiQ the premium provider of GPS-based golf course automation platforms across North America, today announced a limited-time contract buyout program for courses ready to eliminate GPS drift from their legacy cart geofencing operations.
The announcement follows validation of precision GPS technology at last week’s PGA
Merchandise Show in Orlando, where a major OEM manufacturer introduced precision
positioning capability – confirming the technology shift FAIRWAYiQ pioneered as the first
company to launch precision GPS for golf carts in Q3 2025.
FAIRWAYiQ’s precision GPS technology delivers centimeter-level positioning accuracy versus
the 5-15 meter drift that undermines geofencing reliability across legacy golf cart tracking
systems.
“The PGA Show made one thing clear: precision GPS is becoming the new standard for golf
cart geofencing,” said Dave Vanslette, CEO of FAIRWAYiQ. “We launched precision positioning
in Q3 2025 and have been refining it across our customer base. Seeing a major OEM validate
this technology confirms what our customers already know: GPS accuracy isn’t optional
anymore. It’s the foundation that determines whether your geofencing actually works or
constantly fails.”
The Hidden Cost of GPS Drift: Why Most Geofencing Systems Fail
Legacy golf cart GPS systems – whether OEM-bundled hardware from manufacturers like Club
Car and Yamaha or standalone software platforms like Tagmarshal – rely on consumer-grade
positioning that produces 5-15 meter location errors under normal conditions. Near tree canopy,
terrain changes, or during weather events, accuracy degrades further to 20-30 meters.
This drift creates an operational crisis for legacy golf cart geofencing: boundaries that should
protect turf instead shift unpredictably throughout the day, forcing courses into an impossible
choice between alerts that fire too early (frustrating golfers and damaging pace of play) or too
late (after turf damage has already occurred).
The result: golf course operators waste hours every week adjusting geofence boundaries to
compensate for positioning that moves 5-15 meters. Players complain about inconsistent
enforcement. Rangers chase false alerts. Compliance breaks down entirely on cart-path-only
days when enforcement matters most.
Most courses think they have a software problem or a mapping problem. They don’t. They have
a GPS accuracy problem that no amount of boundary adjustment can fix.
Why Only Two Companies Offer Precision GPS – And Why That Matters for Your Renewal
Decision
FAIRWAYiQ’s precision GPS technology maintains centimeter-level accuracy through advanced
satellite signal processing and real-time atmospheric correction algorithms. The system has
been in production since Q3 2025.
“From an engineering perspective, the challenge wasn’t just achieving centimeter-level accuracy it was making it reliable across diverse course environments where legacy GPS completely fails,” said Aaron Todd, Director of Product & Engineering at FAIRWAYiQ. “We’ve validated precision GPS performance across tree canopy, elevation changes, weather conditions, and various cart fleet configurations. The system maintains sub-meter positioning even in challenging environments where legacy GPS degrades to 20-30 meter errors. That consistency is what finally enables courses to set geofences once and trust they’ll stay accurate – not just for a day or a week, but indefinitely.”
This positioning accuracy eliminates three critical operational failures that plague legacy GPS
systems:
- End Weekly Geofence Maintenance Forever
Standard GPS drift forces golf course operators to spend 2-3 hours every week adjusting
geofence boundaries to compensate for positioning that moves 5-15 meters depending on
weather, canopy, and terrain. Buffer zones must be constantly tweaked to balance between
alerting too early and too late – a balance that’s impossible to achieve with drifting positions.
Precision GPS delivers repeatable positioning accurate to 30-80 centimeters. Boundaries
mapped once remain accurate indefinitely. Set your geofences in March. They work in August.
And December. And next March. - Eliminate False Alerts That Erode Golfer Trust and Compliance
Golfers receive cart path or restricted area alerts in the exact same physical location every
single round. This consistency builds understanding and compliance. Players learn where
boundaries actually are rather than encountering unpredictable alerts in different locations that
train them to ignore the system entirely.
False alerts – caused by GPS drift showing carts in wrong locations – are eliminated. When
golfers can trust that alerts are accurate and consistent, compliance improves dramatically. Your
enforcement system becomes credible instead of an operational joke. - Enable Zero-Buffer Turf Protection Without Excessive False Alerts
Legacy GPS systems require 10-20 foot buffer zones around sensitive areas to compensate for
positioning drift. These buffers create a lose-lose situation: either they alert too early
(interrupting play 15 feet before the actual boundary, frustrating golfers) or they fail to protect turf
when GPS drifts toward damage zones.
Centimeter-level accuracy enables zero-buffer geofencing. Courses can enforce cart path
boundaries exactly as mapped – at the cart path edge, not 15 feet before it – protecting turf
without excessive buffer zones that destroy the golfer’s experience and reduce compliance.
“The difference between legacy GPS and precision GPS shows up most clearly on
cart-path-only days,” added Vanslette. “With 5-15 meter drift, boundaries shift throughout the
day and golfers never know where alerts will fire. Compliance collapses. Rangers spend the
entire day chasing carts. With precision GPS, enforcement is consistent and fair every single
round. Golfers understand the rules because the technology behaves predictably. Your CPO
days actually work.”
Contract Buyout Program: Remove the Switching Cost Barrier
Through March 31, 2026, FAIRWAYiQ will provide qualified courses with cart fleets of 60 or
more vehicles with substantial credits toward precision GPS implementation. Credits offset
contract buyout costs, installation, and implementation support for courses currently operating
legacy GPS systems from any provider – including Club Car Visage, Yamaha Yamatrack, and
Tagmarshal.
To qualify, courses must:
● Operate cart fleets of 60+ vehicles
● Provide existing GPS cart tracking contract documentation
● Have contract terms expiring within 12 months
“We’re seeing unprecedented inbound interest from courses frustrated with geofencing systems
that simply don’t work,” said Mike Stahl, Director of Sales at FAIRWAYiQ. “Most operators didn’t
realize GPS drift was the root cause of their geofencing failures – they thought constant
boundary adjustments and false alerts were normal. Once they understand that 5-15 meter
positioning errors are inherent to every legacy system on the market, and that only two
companies offer precision GPS as an alternative, the upgrade decision becomes obvious. The
buyout program removes the financial barrier for courses ready to stop compensating for bad
GPS.”
First to Market – And Still the Only Standalone Precision GPS Provider
FAIRWAYiQ was the first company to deploy precision GPS in golf course operations, launching
the technology in Q3 2025 – six months before a major OEM manufacturer announced similar
positioning capability at this month’s PGA Show.
Today, only two companies offer precision GPS for golf cart operations: FAIRWAYiQ and one
OEM manufacturer whose precision positioning is bundled exclusively with new cart purchases.
Every other golf cart GPS provider – Club Car Visage, Yamaha Yamatrack, Tagmarshal, and
other legacy systems – continues to rely on consumer-grade GPS positioning with inherent 5-15
meter drift.
“Being first gave us six months to refine precision GPS across our customer base before any
competitor entered the market,” said Vanslette. “When industry validation came at the PGA
Show, we already had proven technology. That head start matters when you’re eliminating years
of geofencing failures and operational frustration. And we’re not stopping here—precision GPS
is the foundation for newly launched capabilities we’ll be announcing in the coming months that
further leverage centimeter-level positioning accuracy.”
The Renewal Decision: Lock In 3-5 More Years of Drift, or Upgrade Now
For golf courses evaluating GPS contract renewals in 2026, the choice has never been clearer –
or more consequential.
Option 1: Renew your existing legacy GPS contract. Lock in another 3-5 years of 5-15 meter
drift, weekly geofence adjustments, inconsistent alerts, player complaints, false alarms,
collapsed compliance on CPO days, and staff time wasted managing a fundamentally broken
technology.
Option 2: Upgrade to precision GPS. Eliminate drift. Set geofences once. Achieve consistent
enforcement. Build golfer trust and compliance. Protect turf without excessive buffers. Reclaim
2-3 hours per week of staff time. Make cart-path-only days actually enforceable.
“The golf industry just validated that precision GPS is the future,” Vanslette noted. “Every course
evaluating renewals this season now understands that GPS accuracy determines whether
geofencing works or fails. The technology exists. The operational benefits are proven. We’re
covering switching costs through March 31 to make the upgrade decision as simple as the
technology choice itself.”
About FAIRWAYiQ
FAIRWAYiQ is the premium provider of GPS-based automation for golf course operations,
partnering with hundreds of public, private, municipal, and resort facilities across North America
for over 11 years. The company was the first to introduce precision GPS positioning
(centimeter-level accuracy) to golf cart operations, launching the technology in Q3 2025 and
remaining the only standalone precision GPS provider in the golf industry. FAIRWAYiQ’s Protect
the Turf product delivers zero-buffer cart path enforcement and restricted area geofencing that
legacy GPS systems cannot achieve. The company serves courses focused on operational
efficiency, reliable turf protection, pace of play, and superior golfer experiences. Headquartered
in Dedham, Massachusetts.
For more information about the Precision GPS Buyout Program, visit
http://landing.fairwayiq.com/precision-gps or contact mike@fairwayiq.com / (800) 649-6050.
