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Home»Technology»Golf Equipment»ICON EV to Showcase World Debut of New EPIC FX & ICON X-Series at 2026 PGA Show
Golf Equipment

ICON EV to Showcase World Debut of New EPIC FX & ICON X-Series at 2026 PGA Show

Jane TurnerBy Jane TurnerJanuary 19, 2026No Comments4 Mins Read
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“The PGA Show is where ideas become direction and innovation meets real-world demand,” said Roy Williams, Founder and CEO of ICON EV. “For 2026, we’re bringing a lineup that reflects everything we believe in—bold design, smart engineering, and low-speed vehicles built for how people actually live, work, and play. If you want to see where this industry is headed next, it starts right here.”
“The PGA Show is where ideas become direction and innovation meets real-world demand,” said Roy Williams, Founder and CEO of ICON EV. “For 2026, we’re bringing a lineup that reflects everything we believe in—bold design, smart engineering, and low-speed vehicles built for how people actually live, work, and play. If you want to see where this industry is headed next, it starts right here.”
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ICON EV will exhibit at the PGA Show 2026, taking place January 20–23 in Orlando, Florida, where the company will unveil its most expansive and forward-looking product lineup to date. The event will mark the world debut of the complete ICON X-Series, including the i20X, i40X, and i60LX, alongside the industry debut of the EPIC E20FX and EPIC E60FX.

The PGA Show officially begins with Demo Day on Tuesday, January 20, at Orange County National Golf Center. Attendees will have the opportunity to take complimentary shuttle rides throughout the day aboard ICON EV’s all-new ICON X-Series and EPIC FX Series vehicles. This immersive, ride-ready experience marks the official industry debut of the new six-passenger models and offers a firsthand look at the future of ICON Golf Carts and EPIC Low-Speed Vehicles.

Exhibit activities continue Wednesday through Friday at the Orange County Convention Center, where ICON EV will showcase its latest innovations across multiple locations on the show floor.

Attendees are encouraged to begin their visit at ICON EV Booth #3157, where the full ICON X-Series and EPIC FX Series lineup will be on display. From there, guests can experience custom brand collaborations at EcoXGear Booth #3451, featuring standout builds including The Captain, an EPIC E40FX, alongside an EPIC E60FX outfitted with immersive lighting and premium audio enhancements.

Returning for another year, EcoXGear & EPIC Carts will also host a complimentary Happy Hour on Wednesday from 4:00–6:00 p.m. inside Booth #3451, offering attendees an opportunity to connect, network, and experience these custom EPIC builds in action.

In addition, the EPIC E20FX and ICON i20X will compete in the PGA Show’s New Product Zone for the title of Best New Product, further highlighting ICON EV’s continued focus on innovation, design, and performance.

“The PGA Show is where ideas become direction and innovation meets real-world demand,” said Roy Williams, Founder and CEO of ICON EV. “For 2026, we’re bringing a lineup that reflects everything we believe in—bold design, smart engineering, and low-speed vehicles built for how people actually live, work, and play. If you want to see where this industry is headed next, it starts right here.”

Organized by Reed Exhibitions (RX) and the PGA of America, the PGA Show is the longest-running and largest global gathering for the business of golf. PGA of America Golf Professionals and industry leaders attend annually to discover the game’s latest innovations, explore business solutions, strengthen professional networks, and drive continued growth of the sport. The 2026 PGA Show takes place January 20–23 in Orlando and remains a trade-only event, not open to the public. Additional information and industry registration are available at PGAShow.com.


About ICON EV

ICON EV is one of the fastest-growing and highest-volume distributors of electric golf carts and Low-Speed Vehicles in the United States. The ICON Family of Brands spans golf course transportation, neighborhood and lifestyle vehicles, luxury LSV design, and heavy-duty commercial utility solutions. Its portfolio includes ICON EV, ICON Gas, ICON HD, and EPIC Carts, including the award-winning EPIC FX Series.

ICON EV’s continued growth is driven by a solutions-focused approach to innovation, thoughtful design, and an unwavering commitment to safety, performance, and customer satisfaction. Learn more at ICONEV.com and EpicCarts.com, and follow on LinkedIn, Instagram, Facebook, X & YouTube.

About PGA Golf Exhibitions

The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.comand follow on X, Instagram, and Facebook.

CONTACT INFORMATION:
ICON EV, LLC
Monique Hausheer
Director of Marketing & Public Relations
pr@iconev.com / (772) 473-3772PGA Show Media Contact:
Sherry Major
sherry.major@rxglobal.com / (305) 318-5208

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Jane Turner

Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.

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