Terre Blanche Hotel Spa Golf Resort is thrilled to announce its exclusive partnership with Troon Golf, the global leader in golf and club management, marking a new chapter for the resort and solidifying its status as one of Europe’s leading golf destinations.
Set in a 750-acre estate and easily accessible from the French Riviera, Terre Blanche features two 18-hole championship golf courses designed by Dave Thomas. The Le Château Course is open to members, resort guests and visitors, while the Le Riou Course is exclusively reserved for club members, their guests and hotel guests. The resort also offers a state-of-the-art Albatros Golf Performance Centre and the Terre Blanche Golf Academy, catering to all levels.
Troon International, the international division of Troon, will lead the support to Terre Blanche. Troon is the leading global management and advisory operator for golf courses and resorts, with more than 950 affiliated locations across over 40 countries. This partnership will position Terre Blanche as the first Troon-affiliated destination in France and as a flagship property for the Troon Golf brand in the European market.
Key highlights of the partnership:
- Terre Blanche will gain access to Troon’s prestigious global clientele and exclusive Troon Privé members, expanding its reach to discerning golfers worldwide.
Terre Blanche’s members will gain access to a collection of Troon programmes including Troon Privé® Privileges, which offers exclusive access and reciprocal playing rights at 145+ private clubs worldwide and Troon Advantage, delivering preferred rates at over 200 Troon-affiliated or managed courses across the globe.
- Terre Blanche will receive integration into the Troon Rewards network and communication channels, which enhances visibility and engagement among over one million active members.
- Global marketing support for Terre Blanche, including features in media campaigns and participation in golf travel programmes such as Troon Golf Vacations.
- Operational and agronomic expertise will be provided through annual visits to the resort from Troon specialists, training programmes and international benchmarking.
- The partnership will present opportunities to host exclusive events, participate in the Troon Cup and create a dedicated “Terre Blanche Invitational” event, which will continue to position the resort as a leading golfing destination to Troon’s network.
Marc Delauné, President of Terre Blanche, commented: “This exclusive partnership with Troon reflects our commitment to delivering the highest standards in golf and hospitality. Troon’s global reach, operational excellence and alignment with our values make them the ideal partner as we continue to build Terre Blanche’s reputation as one of Europe’s premier golf destinations.”
DJ Flanders, Executive Vice President of Troon International, added: “We are delighted to welcome Terre Blanche to the Troon family. This iconic resort represents the very best of European golf and hospitality. Our team looks forward to supporting Marc, Lionel, Paul and their exceptional team in delivering elevated agronomic practices, enhanced operational strategies, and greater global visibility, while also unlocking meaningful benefits for members through our Troon programmes. We are excited to re-enter France and to have a new flagship facility, as Terre Blanche naturally is, is important for our global positioning and growth.”
Complementing Terre Blanche’s golf offering is an award-winning five-star hotel, Michelin-starred dining, a standalone spa and luxury real estate opportunities, positioning the resort as a lifestyle destination in the Var region embodying the perfect balance between discreet luxury, sporting spirit and Provençal authenticity.
Visit www.terre-blanche.com for more information about Terre Blanche. For more information about Troon International and its portfolio of managed and affiliated properties, visit www.troon.com.