This last Monday, the GCMA hosted its annual awards ceremony at the Leonardo Hotel and Conference Venue Hinckley Island. Nearly 300 GCMA members and guests attended the evening celebrations, which included the presentation of three new award categories this year.
Players 1st had the distinct honour of sponsoring and presenting the new Outstanding Contribution award, a prestigious recognition of a GCMA member’s remarkable dedication and contributions to the industry, colleagues, or the Association.
The award went to JR Jones, the longstanding President of the association, in recognition of his dedication and commitment to the role he has held since 2007.
“It’s fantastic to receive an award for doing something you actually love, which is a bit odd, really. The honour of serving in itself is a reward, because you mix with people, and you see the results of your work. I do it because I enjoy it and continue to enjoy this industry. I have particularly enjoyed my various roles over the years with the GCMA and been privileged to do so. And it’s fun,” says JR Jones.
This year marks the first time that Players 1st has been involved with the GCMA Awards in a sponsorship capacity, which builds on the company’s partnership as a Business Partner of the GCMA since 2022.
As part of this collaboration, Amelia Lewis, Players 1st Regional Manager for the UK, presented a breakout session during the conference to an engaged group of about 50 delegates. The session was titled ‘Using data to inform employee and member retention strategies’ and delved into insights from three specific employee and volunteer research pieces, combined with case studies.
“During the three days, the conference provides a brilliant opportunity for the golf industry to come together in person, take part in the educational session, and continue to spark the developments that the workforce can take back to their clubs. Looking to the awards, to be able to shine the light on an individual who has tirelessly given back to golf is extremely humbling. It was the perfect setting to recognise the individual’s contribution in front of peers across the industry,” says Lewis.