| The 2025 PGA Buying Summit returned to the sprawling PGA Frisco campus fostering three full days of deal-making, innovation, fashion and industry connections for nearly 1,000 golf industry professionals. From July 28–30, influential PGA of America Golf Professionals, buyers and industry executives from 44 U.S. states and 10 countries gathered at the Omni PGA Frisco Resort & Spa and Home of the PGA of America, making this year’s summit the biggest and most high-profile midseason event yet for the $102 billion golf industry.With 186 leading golf and lifestyle brands showcasing innovations in sold-out ballrooms and more than $300 million in retail purchasing power on-site, the Summit proved to be a critical moment for sourcing Spring 2026 lines and building momentum heading into the fall season. The atmosphere was fueled by cutting-edge education sessions, exclusive VIP buying appointments and nightly networking events that strengthened industry ties.”The PGA Buying Summit is more than just a gathering; it’s a highly productive, mid-season working show featuring PGA of America Golf Professionals, industry experts and key buyers who share a deep passion for the game and bring over $300 million in buying power,” said PGA of America President Don Rea Jr., PGA Master Professional and Owner/Operator of Augusta Ranch Golf Club (Arizona). “This year’s Summit featured both well-established and emerging brands, helping attendees stay current on trends and educational opportunities, all at our very own PGA Frisco. The Home of the PGA of America and the Omni PGA Frisco Resort & Spa enhance the experience, providing an ideal backdrop for us to connect, celebrate and foster meaningful relationships.”“The PGA Buying Summit continues to be a powerful platform connecting influential golf buyers and professionals with leading brands,” said Marc Simon, Vice President of PGA Golf Exhibitions. “There was a tremendous sense of community and camaraderie throughout the week highlighted by sold-out exhibits, top-tier education and stand-out networking events across the expanse of the spectacular PGA Frisco campus.” |
| Private Buying Appointments and Education on Day One and a Fashion-Forward Opening NightThis year’s PGA Buying Summit teed off on July 28 with more than 500 private ONE2ONE appointments for invited key buyers with curated golf brands and 13 high-level education sessions featuring retail strategy, leadership and coaching workshops. The opening night hit its stride with a high-style Fashion Show Reception, sponsored by VYBWEAR, where 15 forward-thinking apparel brands turned heads in an exciting runway production.Hosted by Bailey Chamblee of NBC Sports/Golf Channel, the show delivered “wow” moments and style inspiration for Spring 2026. The evening concluded with the Fashion Show People’s Choice Awards, with attendees voting for the People’s Choice Men’s Brand – Blanco Clothing, Women’s Brand – Fore All, and Best Dressed (outfit) – A. Putnam.Business Meets Innovation on the Show FloorOn July 29th and 30th, key buyers and influential PGA of America Golf Professionals representing hundreds of golf facilities, top resorts, retail chains and independent shops explored the latest in golf and golf lifestyle collections in sold-out exhibit spaces. From household names to breakout startups, brands shared their newest lines in an immersive setting that encouraged discovery and meaningful conversations.A tremendous mix of top and emerging brands created an unmatched midseason merchandise sourcing event that had buyers buzzing about collections, accessories and innovations to fuel golf retail in the seasons ahead. Brands such as J. Lindeberg, Mantra, Greyson, HEAD Golf, Blanco Clothing, Holderness & Bourne, Tori Richard, Dunning, 70Degrees, Hugo Boss, Baublerella, Johnnie-O and many more attracted the attention of top buyers.Summer Jam Brings the Public to the PartyOn Tuesday night, the Summer Jam Golf Festival, supported by MyShop, transformed the PGA District into a high-energy celebration open to everyone. Nearly 1,000 event attendees and Frisco families joined in for live music from Emerald City Band, putting contests on The Dance Floor – a 2-acre putting green, a Festival Village of vendors and giveaways from multiple brands. Summit industry attendees played in a fun, sold-out Summer Shootout at The Swing, a lighted, 10-hole short course, with a team from Branded Bills, Zilker Belts and Desert Mountain Golf Club winning the coveted Summer Shootout Cup and $500 cash prize. |
| What’s Next for PGA Shows in 2026The golf industry will gather next at the 2026 PGA Show, Jan. 20-23, in Orlando, Florida, and return to Frisco, Texas, for the 2026 PGA Buying Summit, July 27-29. Detailed event information can be accessed at PGAShow.com and PGABuyingSummit.com.A Sampling of Industry Response to 2025 PGA Buying Summit Carl Montanye, National Director of Sales Golf, Branded Bills – “We made great connections, solidifying relationships with existing customers and meeting new ones. I feel it’s a great second touchpoint during the year and being in the middle of the country allows us to meet clubs like Big Cedar, Black Desert and Desert Mountain. The conversations we had were great, and you can’t replicate that on a call.”Scott Stone, National Sales Manager-Golf, AHEAD – “It’s been a really great booking show for the women’s collections in particular. There are so many great colors and textures, and people are excited about buying items as well as collections.”Nancy Robitaille, Designer, Swing Control – “We’re meeting new and established buyers and people who are really interesting prospects. We’re noticing new faces and new interests. The Summit is always a good barometer and a good way to enter into the season. Gives us feedback so we can pivot, move in a new direction if we need to, as well as validation we’re on the right track.”Bryan Thomas, Co-Founder and Director of Sales, Harlestons – “This is the third year we’ve been at the event. We love it because it is more intimate, everyone is excited for the evening festivities, getting together, hanging out, and having a good time.”Matt Sinnreich, CEO of Blanco, winner of the People’s Choice Men’s Brand at the Fashion Show – “The idea was to launch the brand here, to really set the tone for the event. We are building our retail business and this has been a great opportunity to show buyers our clothing in person.” |
With 186 leading golf and lifestyle brands showcasing innovations in sold-out ballrooms and more than $300 million in retail purchasing power on-site, the Summit proved to be a critical moment for sourcing Spring 2026 lines and building momentum heading into the fall season.
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
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