Exclusive testing of breakthrough equipment and technology, widespread education and new entertainment with Drive For Show LIVE featured in a fun hands-on outdoor golf environment.
Thousands of PGA of America Golf Professionals will gather at Orange County National Golf Center (OCN), Jan. 20, 2026, for the annual PGA Show Demo Day to test the newest equipment and technology, sharpen their coaching and fitting expertise, discover best practices in golf fitness and range operations and reconnect with peers in a one-of-a-kind outdoor golf environment. Drive For Show LIVE – a new two-day, high-energy skills challenge and media production featuring celebrities, influencers and PGA of America Coaches – will debut at Demo Day, hosted by “America’s Caddie” Michael Collins and golf broadcaster Hally Leadbetter.
This year’s event, organized by PGA Golf Exhibitions and PGA Magazine, returns to the expansive 42-acre practice facility and circular range at OCN with more than 70 leading golf brands, immersive education sessions, product demonstrations and an energized atmosphere designed to celebrate the start of PGA Show Week. The 2026 PGA Show Demo Day, the world’s largest professional outdoor demo day, is supported by presenting sponsors Antigua Apparel, Antigua Headwear, Clubhouse Events, E-Z-GO, FlagD Golf, Oakley, Reach Golfers, Turtlebox Audio and Wittek Golf Supply, and features a sponsored attendee giveaway from FlightScope.
“Demo Day continues to evolve with the golf industry,” said PGA Golf Exhibitions Vice President Marc Simon. “As the world’s largest professional outdoor demo day, it provides unmatched access to hands-on testing, expert coaching and high-value learning – all in a fun, interactive setting to help PGA of America Golf Professionals and industry leaders elevate their expertise and bring new ideas back to their facilities.”
Exclusive Morning Access & All-Day Experiences
PGA of America Golf Professionals and working media enjoy exclusive access from 9 a.m.–12 p.m. before the event opens to all registered PGA Show attendees through 5 p.m. The outdoor environment features more than 100 hitting bays, multiple practice greens and short-game areas, a golf cart test track and the expanded Discovery Zone vendor village, creating an energetic, festival-style experience with ample opportunities to test, learn, explore and connect.
New and returning experiential elements support this year’s focus on innovation, education and peer community, including dedicated learning hubs and live workshops.
Hands-On Equipment & Technology Testing
More than 70 companies including Bridgestone, Bushnell, Callaway Golf, Cobra Golf, FlightScope, Foresight Sports, Mizuno, PING, Srixon/Cleveland Golf, Toptracer, Vice Sporting Goods, XXIO and many more will offer hands-on product testing, demonstrations and education on the latest advancements shaping the game. Attendees can personally test carts and vehicles at the Demo Day Test Track and uncover new brands and innovations in the Discovery Zone Vendor Village.
Teaching & Coaching Center
PGA of America Coaches and fitting experts will share best practices in coaching and fitting and demonstrating practical applications at dedicated hitting stations.
Coaching Workshops – Powered by the PGA of America
High-impact coaching workshops return to the OCN range-side classroom, featuring leading PGA of America Coaches and subject-matter experts. Topics include:
- Practical Ways to Gather Digital Information — Eric Hogge, PGA
- Live Lessons — Joe Plecker, PGA Master Professional
- Strategies to Effectively Resolve Student Swing Issues Related to the Six Ball Flight Laws — Eric Alpenfels, PGA
- Distance Wedges: The Unsung Hero — Joe Hallett, PGA Master Professional
PGA of America Golf Professionals may earn up to four PDR credits for participation. Workshop details and registration are available at PGAShow.com.
Health & Wellness Center presented by GFAA
The Golf Fitness Association of America will present interactive experiences covering golf fitness, mobility, recovery, strength and overall performance optimization, helping golf professionals enhance both their own longevity and their students’ well-being.
Golf Range Best Practices presented by GRAA
The Golf Range Association of America will highlight operational best practices, revenue-driving concepts and entertainment-range innovations. GRAA award winners will be on hand to share insights and answer range-related questions throughout the day.
The Turn, presented by Bar Convent Brooklyn, and Drive For Show LIVE
A vibrant range-side terrace returns for 2026, offering live music, local breweries, food trucks and cigar lounge – creating a fun social hub to meet friends, recharge and enjoy additional networking at the event. Debuting at Demo Day, Drive For Show LIVE is a new two-day skills challenge and media production spotlighting celebrities, influencers, and PGA of America Coaches, hosted by “America’s Caddie” Michael Collins and golf broadcaster Hally Leadbetter.
Kicking Off PGA Show Week
Demo Day opens PGA Show Week, held Jan. 20–23, 2026, at the Orange County Convention Center. The PGA Show hosts more than 1,000 exhibiting brands and brings together PGA of America Golf Professionals, industry leaders, executives and retailers from around the world for product sourcing, education, career development and peer networking.
Attendance at both Demo Day and the PGA Show is limited exclusively to golf industry professionals. Full event details and registration are available at PGAShow.com.
Transportation & Parking
All PGA Show registered attendees are strongly encouraged to pick up event badges in advance and use the free shuttle service from the Convention Center for timely access to the range. Attendees driving to OCN should plan for ongoing area road construction and enter through the main Tooth Course parking area (7643 Avalon Rd, Winter Garden, FL 34787). Overflow parking will be available on Phil Ritson Parkway.
