Buzz and excitement is building for the PGA Show in Orlando, where golf industry members from all corners of the globe will gather for the most prestigious event in the golf industry. The week will kick off with a full day of hands-on testing of the latest equipment, technology, training aids and more during the PGA Show Demo Day, beginning at 9 a.m. at Orange County National Golf Center on Tuesday, January 23.
With less than two months to go, let’s take a sneak peek at what you can expect from the groundbreaking 71st edition of the PGA Show in 2024!
Rockstar Entertainment
Get ready for an electrifying after-hours concert at the inaugural PGA Show Winter Jam on Thursday, Jan. 25, beginning at 6pm. Country music superstar Jake Owen, with an impressive 2.5 billion streams, will headline the event, offering complimentary attendance to all esteemed guests of the show. This unforgettable concert will take place in an entirely new concert lounge, designed to provide an intimate and unforgettable experience. Marc Simons, PGA Show Golf Exhibitions VP, aptly described this concert as a “way of expressing gratitude for the efforts” of the golf industry members during a period of booming participation growth.
New Brands and Innovation
Nearly 1,000 of the world’s top golf brands are set to reveal their latest products and gadgets at the PGA Show, including some of the most recognizable names in the industry and exciting new startups. This presents an unparalleled opportunity to gather insights into the latest trends and innovations shaping the game of golf, allowing you to bring the hottest new products and services back to your club. The
expansive mix of market leaders, veteran manufacturers, and inventive startups at the annual PGA Show creates an unparalleled marketplace for thousands of golf industry professionals from around the world.
Check out the ever-populating exhibitor directory PGAShow.com to explore the top brands coming to the show before you reach Orlando.
A Fresh Show Floor
This year’s show floor is set to surpass all expectations. In addition to the impressive 44 test bays and a sprawling 3,750-square-foot putting green, the PGA Show is introducing a new Golf Clubhouse Pavilion will also be unveiled, providing a comprehensive showcase of everything you need to enhance your golf facility and engage your members. And, popular Show Floor features including the New Product Zone, where you can spot the newest innovations in the game, the Inventors Spotlight, Golf Travel Pavilion and Golf Fitness & Instruction area are set to make a return.
Preserving Old Favourites
The PGA Show is committed to preserving its beloved traditions while embracing the future. For the fourth consecutive year, Repspark has partnered with the PGA Show to deliver an immersive e-commerce experience. This innovative platform will help buyers explore exhibiting brands and request access to brands before the Show; facilitate in-person connections during the Show; and provide a seamless platform for follow-ups, continued connections, and order management after the Show.
Brands subscribed to RepSpark will be able to offer buyers a frictionless checkout experience when shopping their assortment. The PGA Show community platform will remain active until Spring 2024, fostering ongoing engagement and collaboration within the golf industry.
The show will also feature the PGA of America Hub, where Members can conveniently access all the perks of the Association and partner benefits, as well as attend programming at the PGA Industry Stage. Don’t miss out on this extraordinary event! Register for the PGA Show today and prepare to be amazed by the latest innovations, network with industry leaders, and experience the thrill of the game like never before.
I’ll see you there!
