Callaway Apparel is proud to announce the launch of its Men’s SS26 Patrons Only Collection, a premium capsule designed to celebrate the spirit, heritage, and unique atmosphere of golf’s season-opening Major tournament.
Blending traditional southern charm with modern technical performance, this limited-edition series features six distinct polos. Each piece pays homage to the legendary landmarks and traditions of the April season opener – from the blooming flora to the world-famous concessions – ensuring golf fans look Major-ready on the fairways at their own clubs.
Heritage Styling Meets Modern Performance
The Patrons Only Collection integrates Callaway’s trademark Chev motifs with thematic patterns that capture the essence of Georgia in the springtime. Designed for the discerning golfer, the collection utilises high-performance technical fabrics that offer moisture-wicking properties and ventilated comfort, perfect for those warm April afternoons.
The collection consists of six curated styles, each offering a nod to the sights and flavours of the year’s first Major:
The Azalea Gingham (Peacoat and Galapagos Green): A sophisticated fusion of a classic gingham check overlaid with a vibrant azalea print.
The Pimento Mini Print (Bright White): A playful, ‘if you know, you know’ tribute to golf’s most famous sandwich.
The Signature Chev Micro Print (Pink Tulle, Galapagos Green and Peacoat): A refined, understated look featuring the iconic Callaway Chev in a repeating micro-pattern.
“Our Patrons Only Collection is about more than just apparel; it’s about celebrating the season-opening feeling golf fans worldwide experience during that second week in April,” said Helen Willsmer, European Brand Director at Callaway Apparel. “We’ve taken the technical excellence Callaway Apparel is known for and infused it with the colours and symbols that make the first Major of the year the most anticipated stop on the golfing calendar.”
Every polo in the collection features the prestigious Callaway Tour logo on the right sleeve, marking it as a true collector’s piece. The Patrons Only Collection will be available from March for a limited time, at select retailers.
For further information, telephone: +44 (0)1376 504395 or email: callaway.europe.apparel@pery.com
