Pennyhill Park and Royal Berkshire join The Experience Golf’s touring portfolio, opening celebrated heathland golf to a wider international audience
Exclusive Collection has partnered with The Experience Golf (TEG), the luxury golf tour operator, bringing Pennyhill Park and Royal Berkshire into TEG’s touring programme and opening the region’s celebrated heathland golf to a wider international audience.
The partnership was marked with a media day at Royal Berkshire, welcoming guests from across the golfing press, lifestyle titles and content creators, who experienced first-hand the golf and hospitality on offer at both properties. The day started with breakfast at Royal Berkshire, followed by 18 holes at The Berkshire – rated 22nd by the Top 100 Golf Courses website – and dinner and an overnight stay at the five-star Pennyhill Park.
The collaboration is in response to the growing international demand for British luxury travel destinations paired with exemplary golf. Heathland courses – long revered among the game’s connoisseurs – remain an Englishdiscovery still to be made amongst international golf travellers. Pennyhill Park and Royal Berkshire, both set within easy reach of London and some of the world’s most decorated courses, were identified as the natural starting point for the partnership, with The Experience Golf’s reputation for crafting seamless, high-end itineraries making it the right partner to introduce them to a global audience.
The Experience Golf sits within Lyvera Group, the international sport, entertainment and events hospitality business, whose portfolio also includes Keith Prowse – the exclusive and official hospitality provider for The Championships, Wimbledon, and for the Allianz Stadium, Twickenham. That shared expertise means Exclusive Collection’s golf itineraries can be extended beyond the fairway, pairing rounds on Surrey and Berkshire’s storied heathland with premium access to some of the biggest fixtures in British sport and globally recognised British attractions.
Two hotels, South of England’s finest golf on the doorstep
Pennyhill Park, set within 120 acres of parkland in Bagshot and Royal Berkshire near Ascot, sits at the heart of one of the world’s most concentrated stretches of heathland golf. Guests staying at either hotel are within easy reach of Sunningdale, Walton Heath, The Berkshire and Wentworth – a collection of courses regarded among the finest inland layouts anywhere in the world.
Pennyhill Park’s restaurants, including the Michelin-starred Latymer, and its extensive award-winning spa give guests plenty of reason to linger between rounds, restore tired muscles and give non-golfers a destination for the day. While Royal Berkshire’s Georgian mansion setting offers a quieter, more intimate base for golfing groups and couples alike, just down the road from Ascot Racecourse and Windsor Castle.
Elliot Brown, group client and partnerships manager at Exclusive Collection, said: “Pennyhill Park and Royal Berkshire are positioned in the heart of England’s heathland golf region, an emerging destination for ambitious golfers, and we take great pride in providing a home for those seeking an authentic golfing escape surrounded by some of the world’s finest courses. Our commitment to exceptional golf hospitality is already demonstrated at The Manor House, our renowned Cotswold golf estate, and this partnership with The Experience Golf further reinforces Exclusive Collection’s dedication to creating elevated itineraries for discerning golfers; curating bucket-list golf adventures that combine world-class golf with the exceptional hospitality for which Exclusive Collection is known.”
Richard Payne, director of commercial strategy & golf at Lyvera, the owners of The Experience Golf, said: “These courses sit alongside the very best golf has to offer anywhere in the world, and we’ve long wanted the right hotel partners to build a tour around them. Pennyhill Park and Royal Berkshire give our guests exactly what they’re looking for – genuine access, real quality, and a level of hospitality to match the golf. It’s a natural fit, and we’re excited for it to be the start of a longer relationship with Exclusive Collection.”