Ashworth has unveiled its 2026 collection with three seasonal drops that blend the brand’s much-loved heritage with a refreshed West Coast energy. With elevated fabrications, confident patterns and strong merchandising stories, the new line offers retailers a compelling, quality-driven proposition for the year ahead.
The Spring range, which is available now, introduces a bold mix of stripes, geometric repeats and all-over prints—all crafted in full-dull poly with elastane for enhanced stretch, UV protection and a premium feel. Headline styles include the Western Paisley (AM1170), Midnight Camo (AM1181) and Abstract Geo (AM1183) polos, alongside updated classic stripes such as the Tri Colour Ivy Stripe (AM1158).
The Mid-Summer drop delivers a lighter, more playful Californian spirit with styles like the Mai Tai (AM1221), Tropical Floral (AM1231) and a Blocked Polo (AM1218) that has a preppy feel with seasonal accent colours. The new ultra-light Belmont hoodie (AM2102) has UV‑protection, is super soft and easily packed giving golfers the option to wear it as a standalone garment or for summer layering.
The Classics range includes core garments which are available all year long and reintroduces some of Ashworth’s most recognisable heritage pieces including The Technical Plain Polo (AM11010). Retailers will recognise the one of Ashworth’s most popular heritage designs, with the simple styling that epitomises the brand. Updated fabrics, modern fits and everyday versatility keep the line anchored in tradition while meeting contemporary performance expectations.
“For 2026, we wanted to deliver a collection that feels unmistakably Ashworth—authentic, confident and built on quality,” said Russell Brooks General Manager of Ashworth UK. “Retailers have told us they want timeless product with real longevity, and we’ve responded with a line that blends our heritage with fresh West Coast design energy. It’s the strongest expression of the brand we’ve seen so far.”
Retailers can access the Spring collection immediately, with Mid-Summer and Classics to follow.
For more information visit www.ashworth-golf.co.uk or email info@ashworth-golf.co.uk
