Meticulously Restored and Performance-Tuned Classics for the Modern Golfer
Alley Group LLC (TAG) today announced the official launch of its TAG Heritage™ program at the 2026 PGA Show in Orlando (Inventors’ Showcase Stand 3904A). TAG Heritage is a boutique restoration and performance-calibration offering focused on one of golf’s most iconic putter designs: the classic Bulls Eye–style blade.
Founded by Allen Alley, Alley Group Golf acquires authentic, pre-owned vintage Bulls Eye® putters from the secondary market and subjects each one to a comprehensive, precision restoration and performance-tuning process. The result is not a replica or a newly manufactured club, but a meticulously restored and significantly enhanced original—optimized for modern performance while preserving the soul and character of a true classic.
The inspiration behind TAG Heritage simple: What would the legendary John Reuter Jr.’s classic putter feel like if it were restored and calibrated using today’s precision measurement, manufacturing tools, and modern understanding of putter physics?
“Some designs are timeless for a reason,” said Allen Alley, Founder of TAG. “The classic Bulls Eye–style putter is one of the purest, most honest shapes ever put in a golfer’s hands. With TAG Heritage, we start with a genuine original and then carefully restore, true, and recalibrate it using everything we now know about weight distribution, torque, moment of inertia, stability, and precision manufacturing.”
Each TAG Heritage putter undergoes a multi-stage process that includes geometric truing, surface restoration, precision polishing, and the integration of mass tuning to optimize balance, feel, and stability. Final calibration is performed to tightly controlled tolerances that were simply not achievable when these putters were originally produced.
Rather than altering the iconic silhouette, Alley Group Golf focuses on purity of form, balance, and feedback—delivering a putter that looks and feels like a cherished classic, but performs to modern expectations.
“Our goal isn’t to change history,” Alley added. “It’s to respect it, restore it, and refine it—to let these wonderful old designs finally perform at their full potential.”
The TAG Heritage™ restored and calibrated putters will debut at the 2026 PGA Show in Orlando in the Inventors’ Showcase beginning January 21 and will be offered in limited quantities, with each putter individually restored and tuned.
More information about Alley Group Golf and the TAG Heritage program can be found at: www.AlleyGroupGolf.com
Intellectual Property, Trademark, and Historical Reference Notice
Bulls Eye® is a registered trademark of its respective owner. Alley Group LLC is not affiliated with, endorsed by, or sponsored by the trademark owner. John Reuter Jr. is referenced for historical and descriptive purposes only.
Each TAG Heritage™ putter begins as a genuine, pre-owned Bulls Eye® putter that is independently acquired by Alley Group LLC and subsequently restored, modified, and performance-calibrated. Restoration, modification, calibration, and branding services are performed solely by Alley Group LLC and are not original to, authorized by, or associated with the trademark owner.
TAG Heritage™ restoration work incorporates proprietary design elements protected by U.S. Design Patent USD1087260S1.
All trademarks and product names referenced are the property of their respective owners.
The PGA Show, organized by Reed Exhibitions (RX) and the PGA of America, is the longest running and largest global gathering for the business of golf. PGA of America Golf Professionals and industry leaders form a dynamic international community to source and test the game’s latest innovations, learn proven business solutions from industry experts, develop skills and connections to further their career, create additional value for facilities, build their individual business and drive continued growth of the sport. The PGA Show returns to Orlando, Jan. 20-23, 2026. The event remains a trade-only event, not open to the public. Visit PGAShow.com for event details and industry-only registration.
About Alley Group Golf
Alley Group Golf is a boutique golf equipment company focused on precision restoration, performance calibration, and uncompromising craftsmanship. Founded by Allen Alley, the company applies modern engineering methods to classic designs to create exceptional equipment for golfers who value both tradition and performance.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and Facebook.
