Golf’s most influential brands, buyers and professionals unite for an expanded, energized start to the new golf business year.
The PGA Show, golf’s longest-running and largest global business gathering, returns to Orlando, Florida, Jan. 20–23, 2026, with record participation anticipated from across the golf industry. The 2026 PGA Show is expanding once again to host more than 1,000 exhibiting companies and brands. The lineup includes the game’s most recognizable names, veteran manufacturers and emerging innovators across equipment, technology, apparel, accessories and golf lifestyle products.
Following last year’s largest PGA Show in 15 years, thousands of PGA of America Golf Professionals, VIP buyers, retailers, facility leaders and media from around the world are already making plans to attend. Advance registration is strong, mirroring the momentum of the global golf community as it builds on sustained participation growth and consumer enthusiasm.
“The strength of brand participation and the early enthusiasm from PGA of America Golf Professionals and buyers speak volumes about the health and vitality of the golf industry,” said PGA Golf Exhibitions Vice President Marc Simon. “The PGA Show continues to be a powerful reflection of that energy. It’s where the game’s leading companies launch new innovations, retailers and professionals discover what’s next, and the entire community comes together to shape the business of golf in the year ahead.”
Unmatched Brand & Buyer Engagement
More than 30,000 industry professionals are expected to attend the 73rd PGA Show, including over 7,000 PGA of America Golf Professionals, LPGA and international PGA Professionals, 1,000 VIP buyers and 900 media representatives. At last year’s PGA Show, VIP buyers from more than 800 top retail and resort operations represented $885 million in purchasing power and $2.2 billion in annual retail sales.
Participating brands include: adidas Golf • Ahead • Antigua Sportswear • Blue Tees Golf • Bridgestone Golf • Bushnell Golf • Callaway Golf • Club Car • Cobra PUMA Golf • Cole Haan • Donald Ross Sportswear • Dunlop Sports (Srixon/Cleveland/XXIO) • Dunning Golf • Easy Picker Golf • E-Z-GO • FlightScope • FootJoy • Foresight Sports • Full Swing Golf • Garmin • GOLFZON • Greyson Clothiers • Holderness & Bourne • Imperial Headwear • J.Lindeberg • Johnnie-O • KJUS • lululemon • Malbon Golf • Maui Jim • Mizuno Golf • Nike Golf • Oakley • OluKai • PING • Pukka • PXG • PuttView/Viewlicity • Ralph Lauren • SKECHERS • Straight Down Clothing • Sunice • SUN DAY RED • Technogym • Titleist • Toptracer Range • TrackMan • U.S. Kids Golf • Under Armour • Uneekor • Vice Sporting Goods • Vineyard Vines • Wittek Golf Supply • Yamaha Golf Cars and many more.
Participating top clubs, resorts and retailers include: Academy Sports + Outdoors • Arcis • Atlanta Athletic Club • Augusta National Golf Club • Bealls • Bearpath Golf & Country Club • Capital City Club • Carl’s Golfland • Castle Pines Golf Club • Congressional Country Club • Costco • Desert Mountain Club • Dick’s Sporting Goods • Escalante Golf • Fanatics • Golf Headquarters • Haggin Oaks Morton Golf • Interlachen Country Club • Invited Clubs • KemperSports • Legends Global • LPGA • Muirfield Village Golf Club • NCR Country Club • Paradies Lagardère • Pebble Beach Company • PGA Tour • PGA Tour Superstores • Pinehurst • Preston Trail Golf Club • Scheels All Sports • Southern Hills • Southworth • Streamsong Golf Resort • The Alotian Club • The Broadmoor • The Country Club of Virginia • The Landings Golf & Athletic Club • The Trump Organization • Troon • USGA • Western Golf Association • Worldwide Golf and many more.
A New Era for the PGA Show
Now in its 73rd year, the 2026 PGA Show will feature a refreshed brand identity, expanded programming and new partnerships designed to reflect the sport’s modern direction and connect the wider golf-lifestyle community. The event’s evolution underscores its enduring role as the premier launchpad for innovations shaping the $102 billion golf industry, while continuing to expand into high-growth sectors like golf fitness, racquet sports, travel and performance technology.
NEW in 2026:
- The Range: The reimagined Equipment Test Center featuring full swing bays, a putting green, next-generation tech, contests and immersive brand experiences where attendees can experience the latest in golf equipment and technology firsthand.
- Golf Travel Pavilion (NEW Partnership with IGTM): Connecting golf travel providers, destinations and PGA Professionals to drive global golf tourism growth.
- Fitness, Health & Wellness Pavilion (Expanded Collaboration with TPI, GFAA & FIBO): Delivering cutting-edge wellness, coaching and performance insights.
- Racquet Sports at the PGA Show: A “show within a show” spotlighting 50+ leading brands and live demonstrations in pickleball and padel—highlighting the synergy between golf and racquet sports.
Returning special events include the PGA Show Demo Day (Jan. 20), a robust PGA Show Education Program featuring 80+ sessions led by industry experts, the live Fashion Show & Reception (Jan. 21) and the PGA Show Winter Jam Concert (Jan. 22), plus Show Floor features including the PGA of America Hub, PGA of America Industry Stage presented by CapTech, the New Product Zone, Inventor’s Spotlight, the Retreat, Club Amenities pavilion and many more.
Additional industry events co-located with the PGA Show include the National Golf Course Owners Association Golf Business Conference (Jan. 19–21), the AGM Golf Retail Conference (Jan. 20), the African American Golf EXPO and Forum (Jan. 21–24), and—new in 2026—the Functional Fabric Fair Winter Edition (Jan. 21–22).
Registration
The PGA Show is open exclusively to industry professionals. Enrollment for PGA Show Education can be completed alongside event registration at PGAShow.com.
Early-bird education pricing is available through Nov. 11, with savings of up to $150 off standard rates. Advance pricing continues Nov. 12–Jan. 8, 2026, with standard rates in effect Jan. 9–23, 2026. PGA of America Golf Professionals, LPGA Professionals and International PGA Members receive special discount rates throughout the education enrollment schedule.
Event-only registration, not including PGA Show Education, follows the same registration schedule timeline. PGA of America Golf Professionals, LPGA Professionals and International PGA Members can register for the event at no charge throughout the registration schedule. Other industry personnel will incur a $49 early bird event registration processing fee through Nov. 11; a $99 advance fee Nov. 12 – Jan. 8, 2026; and a $199 standard fee Jan. 9 – Jan. 23, 2026.
About the PGA Show
The PGA Show is organized by PGA Golf Exhibitions in partnership with the PGA of America. As the world’s largest gathering for the business of golf, the PGA Show unites the global golf community to advance the sport, grow participation and strengthen the business of golf. For more information and registration, visit PGAShow.com.
