Features – Golf Business Technology

Xplor Golf & Club Research Reveals Rapid AI Adoption Across the Golf & Club Industry

Jane Turner — Wed, 07 Oct 2026 06:00:00 +0000

New research from Xplor Golf & Club, home to Clubessential, foreUP, and BlueGolf, explores how golf and club professionals are using AI today, and where they see the greatest opportunities ahead. Xplor Golf & Club, which brings together Clubessential, foreUP, and BlueGolf, today announced the release of From AI Curiosity to Critical Advantage, a new [...]

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GBT Official Sit-Down: Husqvarna’s Andrew Lees, Global Segment Manager (Professional Robotics) on Turf Innovation at the Husqvarna British Masters

Jane Turner — Thu, 27 Aug 2026 11:52:04 +0000

1. Andrew, this is Husqvarna’s first year as title sponsor rather than just an equipment presence. What does that step-up actually change on the ground? For us, it represents a much deeper partnership with the DP World Tour and an opportunity to show what Husqvarna can bring to golf beyond our traditional equipment presence. Becoming [...]

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EXCLUSIVE: Inside the Noteefy-Metolius Deal — Jake Gordon on Building Golf’s First Unified Demand and Revenue Intelligence Platform

Aboo Tayub — Mon, 06 Jul 2026 14:30:00 +0000

Noteefy CEO tells GBT why buying Metolius beat building in-house, what happens to existing customers, and why “closed-loop revenue management” is the real thesis behind the deal By Aboo Tayub, GBT Noteefy, the demand and revenue management platform serving over 1,000 golf courses, has acquired Metolius Golf, the Fort Collins-based data intelligence company behind reporting [...]

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Jordan Spieth Returns to the John Deere Classic as FedEx Cup Pressure Mounts

George McNeilly — Thu, 02 Jul 2026 21:48:36 +0000

Like America and apple pie, the John Deere Classic remains a Fourth of July weekend tradition—one that continues to carve out a distinct place among regular-season, non-major stops on the PGA TOUR. Few players are more closely tied to its identity than Jordan Spieth. A three-time major champion and two-time winner here (2013, 2015), Spieth [...]

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Tommy Fleetwood: The Perfect Temperament to Contend at Shinnecock

George McNeilly — Thu, 18 Jun 2026 18:00:00 +0000

Shinnecock Hills Golf Club does not merely host championships—it reveals what people are made of. As one of the United States Golf Association’s founding clubs, it has a history as deep as its challenge, and the U.S. Open returns here for the sixth time since 1896. The last visit in 2018 was as difficult as [...]

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From the Fairway to the Future

Aboo Tayub — Thu, 04 Jun 2026 06:00:00 +0000

Sean McLeod, VP of Digital Experience at Club Caddie, on operator instinct, the AI inflection point, and what golf technology must become. Sean McLeod didn’t arrive at golf technology from a computer science department. He arrived from the game itself – raised on a course, educated in Professional Golf Management at Niagara College, and shaped [...]

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PGA Tour and Zyrtec Team Up for “Yes Season”

George McNeilly — Wed, 25 Mar 2026 07:00:00 +0000

The pollen count is higher than the rough as allergy season plays havoc with golfers this time of year. Many will reach for their daily dose of Zyrtec® before putting on golf shoes in the morning, and this year’s winner of the Arnold Palmer Invitational is no exception. “Throughout my career, it seems my intense [...]

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Scottie Scheffler Looking to Begin Another Streak at Bay Hill

George McNeilly — Thu, 05 Mar 2026 10:30:28 +0000

Looking for his third win at Bay Hill in the past five years, Scottie Scheffler leads a top-tier field into the opening round of the Arnold Palmer Invitational presented by Mastercard. He’s one of only 72 competing for a $4 million winner’s check from an elevated $20 million purse. “Mr. Palmer’s legacy and the way [...]

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TGL Partnership Q&A

Aboo Tayub — Wed, 21 Jan 2026 07:00:00 +0000

TGL Partnership Q&A: Aboo Tayub, Golf Business Technology Spokesperson: Brian Duffy, Sr. Strategic Account Manager of Live Entertainment, Panasonic Projector and Display Americas Questions Panasonic Projector & Display Americas has always been committed to delivering cutting-edge technology that not only drives creativity and innovation but enhances experiences. So, when provided with an opportunity to deliver [...]

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Matt and Cameron Kuchar Dominate in Winning the PNC Championship

George McNeilly — Wed, 24 Dec 2025 16:56:46 +0000

Matt Kuchar and his 18-year-old son Cameron ran away with the PNC Championship by seven shots on Sunday and closed with a tournament record score of 33-under par. Team Kuchar set records for 36-hole score (111), 18-hole score with a final round 54, and for margin of victory for their first win in four starts [...]

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