Artificial Intelligence – Golf Business Technology https://www.golfbusinesstechnology.com Tue, 27 Oct 2026 21:21:21 +0000 en-GB hourly 1 https://www.golfbusinesstechnology.com/wp-content/uploads/2023/03/cropped-image-square-32x32.gif Artificial Intelligence – Golf Business Technology https://www.golfbusinesstechnology.com 32 32 Uneekor and GSPro Introduce Built-In Membership: Course Play and AI Coaching in One Membership https://www.golfbusinesstechnology.com/uneekor-and-gspro-introduce-built-in-membership-course-play-and-ai-coaching-in-one-membership/ Wed, 28 Oct 2026 07:00:00 +0000 https://www.golfbusinesstechnology.com/?p=80732 New built-in membership delivers greater value and easier access to GSPro, while bringing together immersive simulation and Uneekor’s AI-powered game improvement software. Uneekor, a leader in golf simulation and performance technology, and GSPro are building on years of partnership to give golfers greater value, a more connected experience, and the ability to improve their game [...]

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]]> AVA Golf Introduces AI Assistant Connectivity, Giving Golfers a New Way to Explore Their Performance Data https://www.golfbusinesstechnology.com/ava-golf-introduces-ai-assistant-connectivity-giving-golfers-a-new-way-to-explore-their-performance-data/ Wed, 28 Oct 2026 07:00:00 +0000 https://www.golfbusinesstechnology.com/?p=80738 Claude, ChatGPT, Others Deliver Personalized Game Improvement Insights Through Natural Conversation AVA Golf, the first platform designed to transform golfers’ performance data into personalized improvement plans, has incorporated a new feature that allows users to connect their AVA Golf accounts with compatible AI assistants, including Claude and ChatGPT. Golfers ask questions in their own words [...]

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]]> TABI GOLF Brings AI-Powered Golf Trip Planning to the World — in Under Three Minutes https://www.golfbusinesstechnology.com/tabi-golf-brings-ai-powered-golf-trip-planning-to-the-world-in-under-three-minutes/ Thu, 24 Sep 2026 06:00:00 +0000 https://www.golfbusinesstechnology.com/?p=79405 Built on AGL’s TIGER GDS, the new AI golf travel platform creates personalized golf journeys anywhere in the world based on each golfer’s destination, budget, group, purpose and travel preferences. Planning an international golf trip has traditionally meant searching separately for destinations, golf courses, hotels, flights, transportation and local information — often in a country [...]

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]]> Players 1st launches AI Assistant powered by the world’s largest collections of golf intelligence https://www.golfbusinesstechnology.com/players-1st-launches-ai-assistant-powered-by-the-worlds-largest-collections-of-golf-intelligence/ Wed, 22 Jul 2026 06:00:00 +0000 https://www.golfbusinesstechnology.com/?p=78992 Players 1st today announced the global launch of its AI Assistant, giving golf clubs a faster way to turn data into decisions. Purpose-built for golf, the AI Assistant is powered by the world’s largest collections of golf-specific operational and customer intelligence – developed from more than a decade of expertise, millions of golfer responses, hundreds [...]

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]]> Blue Tees Golf Expands Connected Golf Ecosystem Through GAME AI https://www.golfbusinesstechnology.com/blue-tees-golf-expands-connected-golf-ecosystem-through-game-ai/ Thu, 09 Jul 2026 06:00:00 +0000 https://www.golfbusinesstechnology.com/?p=78807 Powered by GAME AI, the GAME App brings together practice, play, and performance to deliver smarter decisions and more personalized insights for golfers. Blue Tees Golf is expanding its connected golf ecosystem with GAME AI, the intelligence platform powering the GAME App and a growing lineup of connected Blue Tees products. Already trusted by golfers [...]

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]]> Zest Golf Technologies and CourseRev.ai Forge Strategic Partnership to Bring AI-Powered Operations and Global Distribution Together for Golf Course Operators https://www.golfbusinesstechnology.com/zest-golf-technologies-and-courserev-ai-forge-strategic-partnership-to-bring-ai-powered-operations-and-global-distribution-together-for-golf-course-operators/ Wed, 08 Jul 2026 20:03:50 +0000 https://www.golfbusinesstechnology.com/?p=78801 This partnership connects live tee time distribution across global trade channels with an AI layer that manages bookings, answers phones, and presents each course as a complete, intelligent travel proposition — from the inside out. Zest Golf Technologies, the global API-driven golf distribution and DMC platform, and CourseRev.ai, the first and leading Voice AI and [...]

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]]> The R&A Shares Data-Driven Future of Golf Course Management at AECG Conference in Spain https://www.golfbusinesstechnology.com/the-ra-shares-data-driven-future-of-golf-course-management-at-aecg-conference-in-spain/ Thu, 11 Jun 2026 06:00:00 +0000 https://www.golfbusinesstechnology.com/?p=78562 The R&A Sustainable Agronomy Service recently attended the Asociación Española de Campos de Golf (AECG) annual Conference in Spain, where Paul Woodham and Luis Cornejo presented on how data and technology can support sustainable golf course management and enhance the golfer experience. The presentation explored the evolution of golfer feedback and how subjective assessments can [...]

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]]> AI-powered vision technology accessory now available for Husqvarna professional Automower® range https://www.golfbusinesstechnology.com/ai-powered-vision-technology-accessory-now-available-for-husqvarna-professional-automower-range/ Thu, 28 May 2026 06:00:00 +0000 https://www.golfbusinesstechnology.com/?p=78483 Husqvarna has introduced a new AI-powered Vision Technology accessory for its professional Automower® range, further strengthening the brand’s position at the cutting edge of autonomous turf care technology. Designed to help robotic mowers detect and avoid obstacles more intelligently, the new accessory supports improved operational efficiency and a more seamless mowing experience across golf courses [...]

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]]> The AI Advantage: Why Golf Operators Can’t Afford to Wait https://www.golfbusinesstechnology.com/the-ai-advantage-why-golf-operators-cant-afford-to-wait/ Thu, 28 May 2026 06:00:00 +0000 https://www.golfbusinesstechnology.com/?p=78494 Practical, affordable, and available today — AI is quietly reshaping how the industry’s best-run facilities operate. It’s 7:45 AM on a Tuesday. You’ve got a full tee sheet, a voicemail box full of messages, three unread member complaints in your inbox, a financial recap due to ownership by the end of week, and a staff [...]

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]]> The Invisible Operator: How AI is Reshaping Golf Resort Operations and Discovery https://www.golfbusinesstechnology.com/the-invisible-operator-how-ai-is-reshaping-golf-resort-operations-and-discovery/ Thu, 23 Apr 2026 06:00:00 +0000 https://www.golfbusinesstechnology.com/?p=78293 With a billion people now using Artificial Intelligence daily, the way golf resorts operate, market themselves and are discovered by travellers has changed. European Tour Destinations spoke with Ben Martin, Director at market intelligence firm HKS, and Heribert Rubiano, Sales Manager at Arabella Golf Resort Mallorca, one of its network venues, to explore what that [...]

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