England Golf has teamed up with Toptracer to further enhance the world-class practice facilities on offer to members, visitors and national squads at the National Golf Centre centred at Woodhall Spa Golf Club.
The five-year agreement has paved the way for the installation of a unique mix of Toptracer services at the renowned Lincolnshire venue, the home of England Golf.
Woodhall Spa’s covered range, boasting 16 bays, now features the full Toptracer monitor system, while the uncovered section of the range is set to feature Toptracer’s cutting-edge mobile technology.
“We’ve been incredibly impressed with the results that Toptracer has driven at Woodhall Spa within a span of only a few months,” said Richard Latham, Woodhall Spa’s general manager.
“In just 12 weeks, we’ve had to extend our business hours in the evening to accommodate demand. We’ve added food and beverage options and are seeing more non-golfers and groups visit on the evenings and weekends.
“Revenues across the business have more than doubled, allowing us to reinvest in the best facilities and amenities to all our guests.”
CEO of England Golf, Jeremy Tomlinson, commented: “Our aim is to connect and engage with all golfers, making the sport more inclusive and accessible, and this technology provides a catalyst to do just that.
“We can’t wait to see how the relationship grows over the next five years and how the new installation can engage current and future generations into the game of golf.”
Toptracer Range technology is designed to completely transform the user experience at a driving range. With cameras mounted around the facility that trace every shot, golfers can see a wide range of information in real time such as ball speed, shot shape, distance and more.
This live shot data is displayed on a 21-inch monitor in each bay or directly onto a mobile phone, allowing golfers to review their performance immediately.
This technology, along with industry-leading consultancy from Toptracer, will support England Golf and Woodhall Spa in increasing the driving range footfall and improving the overall golfer experience at their facilities.
This, in turn, will assist England’s best up-and-coming players to utilise more results-driven, focused practice, with immediate data-driven feedback.
David Cederholm, Sales Director EMEA for Toptracer, added: “Forming this relationship with England Golf is a fantastic opportunity to continue to grow the game of golf in Lincolnshire and throughout England.
“It is brilliant to be working alongside such a prestigious organisation at the world-renowned Woodhall Spa Golf Club, and we can’t wait to contribute to the continued success of the venue.”
For more information on Toptracer, head to www.toptracer.com.
Toptracer, an innovative technology from Topgolf Entertainment Group, is the most-used and most-trusted advanced ball-tracing technology. The first of its kind to be introduced to the game of golf, Toptracer has revolutionized the way viewers experience the game at select Topgolf venues, driving ranges and while watching major golf tournaments. Today, Toptracer technology powers over 10,000 bays in 31 countries.