Opinion News | Golf Business Technology https://www.golfbusinesstechnology.com/opinion/ Sun, 07 Jun 2026 09:48:01 +0000 en-GB hourly 1 https://www.golfbusinesstechnology.com/wp-content/uploads/2023/03/cropped-image-square-32x32.gif Opinion News | Golf Business Technology https://www.golfbusinesstechnology.com/opinion/ 32 32 The AI Advantage: Why Golf Operators Can’t Afford to Wait https://www.golfbusinesstechnology.com/the-ai-advantage-why-golf-operators-cant-afford-to-wait/ Thu, 28 May 2026 06:00:00 +0000 https://www.golfbusinesstechnology.com/?p=78494 Practical, affordable, and available today — AI is quietly reshaping how the industry’s best-run facilities operate. It’s 7:45 AM on a Tuesday. You’ve got a full tee sheet, a voicemail [...]

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]]> Shut Up and Golf: How Will LIV Expatriates Ever Return to the PGA Tour? https://www.golfbusinesstechnology.com/shut-up-and-golf-how-will-liv-expatriates-ever-return-to-the-pga-tour/ Tue, 05 May 2026 06:00:00 +0000 https://www.golfbusinesstechnology.com/?p=78343 This question has been inevitable since Greg Norman, backed by a massive Saudi bankroll, collaborated to create an unsustainable sports business model. After attending a LIV Golf event in Orlando [...]

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]]> ECCO Golf: Innovative Shoes That Stay Dry and Comfortable https://www.golfbusinesstechnology.com/ecco-golf-innovative-shoes-that-stay-dry-and-comfortable/ Thu, 26 Feb 2026 07:00:00 +0000 https://www.golfbusinesstechnology.com/?p=77914 Many golf shoe companies showcased their newest products at the PGA Merchandise Show in Orlando to start the season, and ECCO’s new lines really stand out. This year, new Biom [...]

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]]> From Phone Calls to AI: The Evolution of Booking Golf Tee Times https://www.golfbusinesstechnology.com/from-phone-calls-to-ai-the-evolution-of-booking-golf-tee-times/ Mon, 03 Nov 2025 07:01:00 +0000 https://www.golfbusinesstechnology.com/?p=77183 In the not-so-distant past, and still all too common today, booking a round of golf meant picking up the phone. You would call the pro shop, wait on hold, and [...]

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]]> Bethpage Lack: A View from the Eyes of a Consumer in Attendance https://www.golfbusinesstechnology.com/bethpage-lack-a-view-from-the-eyes-of-a-consumer-in-attendance/ Mon, 06 Oct 2025 06:00:00 +0000 https://www.golfbusinesstechnology.com/?p=77012 Many of my peers in the sports and golf media are writing extensively about the disappointing U.S. start and Europe’s dominating grapple in the Big Apple. Instead, my editors assigned [...]

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]]> Where Do We Look For Answers In Tumultuous Times? https://www.golfbusinesstechnology.com/where-do-we-look-for-answers-in-tumultuous-times/ Mon, 22 Sep 2025 11:37:43 +0000 https://www.golfbusinesstechnology.com/?p=76942 There is tension in the air these days in the golf industry. The word friction comes to mind too. Keep in mind that tension nor friction may necessarily be a [...]

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]]> Playing TPC San Antonio is Another Must Experience Destination https://www.golfbusinesstechnology.com/playing-tpc-san-antonio-is-another-must-experience-destination/ Wed, 13 Aug 2025 10:27:42 +0000 https://www.golfbusinesstechnology.com/?p=76757 Golf offers more than just a game or hobby; it’s an investment in memorable experiences, challenge, and value. Among the many courses I’ve played, the TPC Network consistently stands out [...]

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]]> Why Club Caddie Built Its Own App and What It Means for Course Operators https://www.golfbusinesstechnology.com/why-club-caddie-built-its-own-app-and-what-it-means-for-course-operators/ Wed, 18 Jun 2025 09:44:13 +0000 https://www.golfbusinesstechnology.com/?p=76494 In our last piece, we introduced Club Caddie’s bold approach to modernizing food and beverage operations across golf clubs. Now, we’re going behind the scenes — exploring how the idea [...]

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]]> Understanding Artificial Intelligence and Clearing Up Some Misconceptions https://www.golfbusinesstechnology.com/understanding-artificial-intelligence-and-clearing-up-some-misconceptions/ Wed, 18 Jun 2025 09:43:07 +0000 https://www.golfbusinesstechnology.com/?p=73160 Like it or not, we are witnessing an artificial intelligence (AI) revolution in our everyday lives. Some are excited, while others are skeptical and concerned about a future dominated by [...]

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]]> Why Creating Amazing Public Golfing Experiences is More Important Than Ever https://www.golfbusinesstechnology.com/why-creating-amazing-public-golfing-experiences-is-more-important-than-ever/ Wed, 18 Jun 2025 09:41:29 +0000 https://www.golfbusinesstechnology.com/?p=73659 Two years ago, as we were all contending with life under COVID-19 restrictions, something amazing was happening in the golf industry.  Seeking a safe, social, permitted open-air activity, golfers of [...]

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