Insights – Golf Business Technology

Vaughn Taylor Works Overtime to Win Furyk & Friends on PGA Tour Champions

George McNeilly — Thu, 15 Oct 2026 06:00:00 +0000

Vaughn Taylor birdied the second playoff hole Sunday to beat Alex Cejka and win the Constellation Furyk & Friends, earning his first PGA Tour Champions title after a final round that turned on a late surge and a costly finish by Michael Wright. “I’m in disbelief to be honest,” Taylor said. “I keep just thinking [...]

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A First Pitch with a Larger Purpose

George McNeilly — Thu, 24 Sep 2026 06:00:00 +0000

At a Tampa Bay Rays game against Oakland this week, the baseball itself was almost secondary to me. As a lifelong Yankees fan, I arrived at Tropicana Field without a rooting interest in either dugout. I was there at the invitation of a friend connected to The ANNIKA driven by Gainbridge at Pelican, Tampa Bay’s [...]

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Medinah Has the Stage, Even in Late September

George McNeilly — Wed, 23 Sep 2026 06:00:00 +0000

Nearly two years ago, I traveled to the ONEflight Myrtle Beach Classic to speak with Brandt Snedeker, who had recently been named captain of the United States Presidents Cup team that will face an International roster this week at Medinah. Chicago District Golfer Magazine and its editor, Barry Cronin, assigned the interview. As we talked [...]

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PGA TOUR Announces Much-Anticipated 2028 Eligibility Criteria

George McNeilly — Thu, 17 Sep 2026 06:00:00 +0000

For months, the PGA Tour has been preparing to redraw the map of professional golf, replacing its current competitive structure with a two-series system that makes every tournament, every cut, and every spot on the leaderboard even more meaningful. This morning, we gained a clearer glimpse of the future as the Tour continues to move [...]

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The Real Story Behind the PGA Tour’s Newest Leadership Hires

George McNeilly — Thu, 17 Sep 2026 06:00:00 +0000

The PGA Tour’s leadership additions today signal a shift in emphasis from managing a traditional sports property to operating an increasingly integrated entertainment, media and technology business. Tyler Rutstein’s appointment as chief marketing officer, Mike Mahar’s arrival as chief technology officer, and John Fizer’s new investor-relations role are significant. Together, however, they reveal what this [...]

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24-man field Presidents Cup Teams Set

George McNeilly — Thu, 10 Sep 2026 06:00:00 +0000

The 2026 Presidents Cup is officially set, with U.S. captain Brandt Snedeker and International captain Geoff Ogilvy completing their 12-man teams with six captain’s selections each. The Americans and Internationals will meet Sept. 22-27 at Medinah Country Club outside Chicago. Team USA is led by Scottie Scheffler, Sunday’s TOUR Championship winner and world No. 1, [...]

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Scottie Scheffler claims second FedExCup, passes Tiger Woods in PGA Tour career earnings

George McNeilly — Thu, 03 Sep 2026 06:00:00 +0000

Scottie Scheffler’s case for Player of the Year did not hinge on the TOUR Championship, a single trophy, or a defining shot. It is built on a familiar pattern: the biggest events arrive, the best players show up, and Scheffler makes the tournament unfold at his pace. At East Lake Golf Club, Scheffler closed with [...]

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Could Charity Create Golf’s Most Meaningful Return Home for LIV Expatriates?

George McNeilly — Thu, 27 Aug 2026 06:00:00 +0000

The announcement of a reimagined philanthropic strategy, accelerated by Tim and Holly Finchem’s $13 million gift, is more than a charitable milestone. It may also signal how the PGA TOUR will define the values of its next era—one in which competitive opportunity, community impact and player accountability are more closely aligned. As the industry prepares [...]

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The golfer now plans the trip. What that changes for course managers

Stijn Greveling — Thu, 27 Aug 2026 06:00:00 +0000

Golf holidays used to be assembled by someone else and sold whole. Today’s golfer builds the itinerary personally, over several weeks, choosing each course on its own merits. That shift has quietly rewritten what a booking platform is for, and it is good news for venues that were never going to be found by name. [...]

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Justin Rose Discusses the Impact of Birkdale ‘98 and the Importance of The Kate & Justin Rose Foundation, on the Eve of the Open Championship

Jane Turner — Wed, 26 Aug 2026 06:00:00 +0000

On the eve of the Open Championship, Justin Rose has discussed the significance of his return to Birkdale, alongside the importance of the Kate & Justin Rose Foundation, 28 years after his breakthrough 4th place finish as a 17 year old. Writing on the social media channels of the Kate & Justin Rose Foundation, Justin [...]

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