At the end of October, the Damai Indah group opened the doors to a stunning new build range: The Range, powered by Inrange® Golf. With three levels of hitting bays equipped with touchscreen devices, VIP areas and multiple food and beverage offerings to go with their social experience, the venue is set to redefine the driving range experience in Indonesia.
The project marks a major step for both Damai Indah as well as for Inrange® Golf who are touching down in the region for the first time. After visiting the venue in early September, and spending time in the region, Inrange® co-founder Nick Longley had this to say:
“Introducing Inrange® to Indonesia marks the next step in launching our Experience Range concept around the world. We all know that the range is about so much more than just a ‘bucket of balls’ nowadays, and Damai Indah are making golf a game for everyone – which aligns brilliantly with our own mission statement. Southeast Asia is incredibly keen on golf, with a lot of active players, and the ability to offer something for both the practice and social player, is going to be key to business success for ranges in the region, something we are incredibly excited to be a part of”.
Inrange® Golf’s software brings people together to play against one another in a friendly but competitive, technology-driven social golf experience. Their partner ranges in the USA, UK, UAE and South Africa are already noticing the difference in their bottom line, with sites seeing a 2x or more revenue increase when adopting their experience range business model. And with Inrange® installations planned in Australia, the Netherlands, Mexico, Vietnam and further expansion in the USA before the end of 2022, it seems that this is fast becoming the future of the driving range.
The Damai Indah site design and build was overseen by visionary Damai Indah Group Director Sian Christine Wiradinata – who is equally excited to finally have the venue open for business.
“We know that for what we want to offer our visitors, both a great golf practice as well as a golf entertainment experience. So Inrange® was the perfect partner for us. Seeing visitors on the range experience exactly what we had envisioned, is very rewarding.”
The site is now open for business and guests are coming in from across the region to try out this innovative and modern day golf experience.
Damai Indah Golf, the brainchild of well-known Indonesian real estate developer and business baron, Ir. Ciputra, consists of two international championship courses in completely different and challenging surroundings. Bumi Serpong Damai (BSD) Course has been designed to offer an enjoyable mental challenge within a visually appealing setting with every hole positioned within beautifully landscape settings.
As Jack Nicklaus’s maiden project in Indonesia, he ensured this remarkable 6,545-meter, par 72 course incorporated many of his personal favorite features from some of the world’s top courses. The Bumi Serpong Damai (BSD) Course is indisputably one of the best the world has to offer.